Give me a week and I promise you will finally have a clear understanding of what your personal brand is, and how to leverage it to build your empire.
THIS COURSE IS FOR YOU IF:
- You are a current or aspiring influencer or blogger looking to monetize your personal brand.
- You are a corporate girlie looking to level up your life - once you get clear on your brand and how to leverage it in life and business, you'll be surprised how things change.
- You want to make money being who you are.
- You want to learn how to get out of your own way, and turn those dreams of building a brand and business into reality.
WHAT'S INCLUDED:
- 22+ educational videos that break down the entire process from start to finish
- Real examples about actual deals that Lauren has done - walking through the biggest lessons that were learned
- Pitch Templates that can be customized and used to reach out to brands
- Media Kit and One-Pager Templates that can be customized in Canva
- Contract templates developed by a licensed attorney that can be customized and used to seal the deals
- Workbook and E-Book
- Recommendations for Meditations, Books to Read, and Podcasts to listen to
CURRICULUM:
- Meet Your Instructor
- Disclaimer
- Brand basics 101
- The Role of Branding in Business Success
- Brand basics 201
- Your IP
- Go-To Stories
- Amplification: Where to begin
- Social Media 101
- Social Media 201
- Social Media: 30 Day Challenge
- YouTube
- Podcasting
- Thought Leadership
- Monetization 101
- Monetization 201
- Pitching 101
- Pitching 201
- The Follow Up
- Develop the deal
- Negotiation
- Seal the deal
- Over deliver
- Putting it all together
- Mental Health
- Self Care
- Meditations
- Breath Work
- Books to Read
-
Podcasts to Listen to
Your Instructor - Lauren Walsh:
- Marketing and branding expert and executive with 15+ years of experience working with high profile professional athletes, entertainers and brands
- Current and Previous clients include: Kirk Cousins, Myles Garrett, Terrell Owens, Calijah Kancey, Richie James, Caris LeVert, Sam Dekker, Jerami Grant, Matt Carpenter, Tim Anderson, Lil Baby, Lil Yachty, Duke Deuce, Baby Money, Icewear Vezzo
- Millions of Dollars Worth of Brand Deals Executed With Top Brands Including: Telfar, Ugg, Amiri, Burberry, Saks Fifth Avenue, Neiman Marcus, Buffalo Wild Wings, Essentia, Casamigos, Adidas, Nike, Under Armour, Sakara, Pom Wonderful, Mercedes, TikTok, YouTube, SnapChat, Meta, Kane Footwear, Waiakea, Shipt, Amazon, Amazon Music, Apple Music, Spotify, Legends, Body Armour, Sleep Number, Wingstop, Cyber Yachts, Voights, Saxx Underwear, PSD
- Scaled clients’ social media accounts 2,140% in less then three years (15,000 to 336,000 across all platforms)
- Launched and monetized YouTube channel for multiple clients including NFL Hall of Famer Terrell Owens
- Scaled clients’ email list 1,967% in less than three years (6,000 to 124,000 emails)
- Launched and scaled Client’s online course to seven figures in less than two year
- Developed and executed book launch for client which resulted in hitting the New York Times Bestseller list week 1 and 2, and hit #1 on Amazon (amongst 33,000,000 books) on launch day